SERVICES & ENGAGEMENT
One client. 90 days.
Zero distraction.
Every CascadeGTM engagement is intensive by design. I work with one client at a time fully embedded in your business.
CHOOSE YOUR INTENSIVE
Investment & Scope
All engagements are 90-day intensives. One client at a time.
★ PRIMARY OFFERING
GTM Engineer Intensive
For growth-stage companies that need AI-powered GTM systems and executive RevOps leadership.
$75,000
90-day intensive engagement
✓ Full-cycle Agentic AI powered GTM automation
✓ Revenue systems architecture & data infrastructure
✓ Compensation planning, quota & territory design
✓ Pipeline management & AI-driven forecasting
✓ OpEx capacity planning, cost reduction analysis
✓ Complete deal desk setup
✓ Cross-functional revenue enablement & training
✓ Strategic market analysis & playbooks
FOUNDATIONAL OFFERING
GTM Strategy Intensive
For early-stage founders who need market clarity, a repeatable sales process, and the playbooks to scale.
$50,000
90-day intensive engagement
✓ ICP definition & target account lists
✓ Core messaging architecture & positioning
✓ Demand generation strategy & 90-day plan
✓ Repeatable sales process implementation
✓ Pricing, packaging & deal structure
✓ Revenue tooling & AI-assisted CRM setup
✓ Cross-functional revenue enablement & training
CUSTOM SCOPE
Something Else in Mind?
Unique situations call for unique engagements. Let’s talk about what you’re solving and build the right scope together.
Let’s Talk
✓ Advisory or fractional scope option
✓ Workshop or sprint formats available
✓ Revenue operations enablement intensive
✓ Post-intensive retainer support
✓ Hybrid GTM Engineer and Strategy engagements
Custom engagement & pricing
⚡
GTM ENGINEER · AI-POWERED REVENUE SYSTEMS· RevOPS Executive
★ PRIMARY Offering
THE GTM ENGINEER INTENSIVE
Agentic AI. RevOps depth.
90 days. Real outcomes.
Designed for growth-stage companies ($20M–$1B ARR) that need both the technical depth of a GTM Engineer and the executive judgment of a seasoned Revenue Operations leader. I don't just recommend tools, I build the systems, own the strategy, and make sure your team can run it all without me when the engagement ends.
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STEP TITLE
DETAILS
KEY DELIVERABLE(S)
DURATION
01
Revenue Systems Audit
Deep diagnostic of your existing GTM stack (CRM, marketing automation, data pipelines, AI tools, integrations). Identify gaps, redundancies, and high-leverage improvement areas. Interview revenue leaders across sales, marketing, CS, and finance.
- Systems audit report
- Stack recommendation matrix
- Integration map
Weeks 1 –2
02
Data Infrastructure & Foundation
Build or modernize the data foundation: clean CRM hygiene, unified data model, pipeline stage definitions, and attribution logic. Establish the single source of truth your GTM decisions will run on.
- Clean CRM configuration
- Unified data model
- Attribution framework
- Stage definitions
Weeks 2–4
03
Agentic AI & Automation
Design and deploy agentic AI workflows across the revenue funnel: AI-powered prospecting, inbound lead scoring and routing, outbound sequence automation, and LLM-powered research layers.
- Deployed AI agents
- Automation documentation
- Tool integration specs
Weeks 3–7
04
Comp, Quota & Territory Support
Rebuild comp plans that drive the right behaviors at your current stage. Model quota attainment scenarios and design territory structures that balance opportunity and coverage.
- Comp plan documentation
- Quota models
- Territory maps
- Deal desk policy
Weeks 4–6
05
Pipeline & AI Forecasting
Implement AI-driven pipeline management and forecasting frameworks. Build the operating cadence (weekly pipeline reviews, forecast calls, QBR structure) and real-time confidence outlooks.
- Forecasting model
- Pipeline review cadence
- Leading indicator dashboard
- Forecast playbook
Weeks 5–8
06
OpEx Capacity & Strategy
Build financial and headcount models for your GTM org: hiring plans tied to revenue targets, budget frameworks, and productivity benchmarks. Strategic market analysis for ICP expansion.
- GTM capacity model
- Hiring roadmap
- OpEx framework
- Market analysis report
Weeks 6–9
07
Revenue Playbook & Enablement
Compile all strategy, process, and systems work into a comprehensive Revenue Playbook your team can execute without me. Includes AI tool user guides, sales motion documentation, onboarding frameworks for new reps, and executive summary for the leadership team.
- Comprehensive revenue playbook
- AI tool guides
- Onboarding framework
- Executive summary
Weeks 8–10
08
Handoff, Activation & Post–Intensive Alignment
Final review sessions with your leadership team. Walk through every system, workflow, and playbook. Confirm ownership and accountability for each workstream. Deliver 30/60/90-day activation roadmap so momentum continues after the engagement ends.
- Leadership readout
- 30/60/90 activation roadmap
- Optional ongoing advisory scope
Weeks 10–12
🗺️
GTM Strategy · Clarity for Founders· AI GTM TOOLING
Foundational OFFERING
The GTM Strategy Intensive
Vision crystallized.
Market conquered.
For founders who have customers but not yet a system. You've proven the product works — now it's time to build the GTM engine that scales without you being in every deal. This intensive gives you the clarity, playbooks, and infrastructure to grow intentionally.
#
STEP TITLE
DETAILS
KEY DELIVERABLE(S)
DURATION
01
Vision & Diagnostic
Deep dive on your company’s why, founding intent, and current customer base. Analyze existing customers for patterns: who gets the most value, who churns, which deals were hardest to close. Find the signal that points to your real best-fit customer.
- Vision brief · Customer cohort analysis · Win/loss pattern report
Weeks 1–2
02
Ideal Customer Profile (ICP)
Build a research-backed ICP that goes beyond persona posters: firmographic profile, trigger events, buyer role and authority map, and the moment they’re ready to buy. Includes market sizing and target account list generation.
- ICP document · Target account list · Buyer persona profiles
Weeks 2–3
03
Core Messaging Architecture
Develop positioning that breaks through the noise. Your ICP’s language, their core problem, and your unique right to win. Build the full messaging architecture: positioning statement, value proposition hierarchy, objection map, and proof points.
- Messaging playbook · Positioning statement · Objection map
Weeks 3–5
04
Demand Generation Strategy
Identify the channels where your ICP actually lives. Build a demand generation plan from first principles — channel strategy, content framework, outbound sequence design, event and partner strategy — calibrated to your team’s actual capacity.
- Channel strategy · 90-day demand gen plan · Content calendar · Outbound sequences
Weeks 4–6
05
Repeatable Sales Process
Design a sales process any skilled rep can run — from first contact through discovery, proposal, and close. Stage definitions, exit criteria, talk tracks, demo frameworks, and proposal templates. Build the forecast framework so pipeline is predictable, not a guess.
- Sales playbook · Stage definitions · Talk tracks · Demo framework · Forecast model
Weeks 5–8
06
Pricing & Packaging
Build a pricing model that reflects real value and maximizes close rate and deal size. Competitive landscape analysis, ICP budget modeling, packaging tier structure, and discount policy with negotiation guardrails for your team.
- Pricing model · Packaging tiers · Discount policy · Negotiation guardrails
Weeks 6–9
07
Revenue Tooling & AI Setup
Configure your CRM and GTM stack to match the process. Set up AI-assisted lead scoring, sequence automation, and reporting. Deliver tooling recommendations and configurations your team can maintain without a dedicated ops hire.
- CRM configuration · AI tooling setup · Reporting dashboards · Tool usage guides
Weeks 7–10
08
Handoff & Activation
Wrap all strategy, process, messaging, and tooling into one single GTM playbook. Walk your team through ownership and execution. Deliver a 30/60/90-day activation roadmap so momentum doesn’t stop when the engagement ends.
- GTM playbook · 30/60/90 activation roadmap · Optional advisory retainer
Weeks 10–12