About CascadeGTM
A decade of scaling companies.
Now focused on yours.
Hi, I'm Langley Erickson founder of CascadeGTM. I'm a full-funnel revenue operations leader and GTM engineer who has taken companies from early-stage chaos to $100M+ in annual revenue. Now I'm building AI-powered GTM systems for growth-stage teams and helping early founders get their first real GTM engine in place.
WHAT I DO
Two intensives. One relentless standard.
Every CascadeGTM engagement is a 90-day intensive. One client at a time. The work differs by stage — the depth and commitment never does.
★ PRIMARY OFFERING
GTM Engineer for Growth-Stage Revenue Teams
For companies between $20M and $1B in ARR, I embed as your GTM Engineer and fractional RevOps leader. I bring both the technical depth to build agentic AI pipelines and the executive judgment to redesign your revenue infrastructure from the ground up.
→ Full cycle agentic AI & LLM-powered GTM automation
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→ Revenue systems architecture & data infrastructure
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→ Compensation, quota, territory design & deal desk
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→ AI-driven pipeline management & forecasting
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→ OpEx capacity planning & cross-functional leadership
FOUNDATIONAL OFFERING
GTM Strategy & Market Clarity for Founders
Partnering with early-stage founders who have product-market traction but need clarity on who to serve, what to say, and how to grow beyond founder-led selling.
→ ICP definition & target account list creation
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→ Core messaging architecture & positioning
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→ Demand generation strategy & 90-day plan
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→ Repeatable sales process & forecast framework
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→ Pricing, packaging strategy
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→ AI powered revenue tooling
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TRACK RECORD
Built in the trenches. Proven at every stage.
There’s a moment every growth-stage company hits. You’ve got customers: real ones, paying ones. You’ve proved the product works. And then the question lands, heavier than you expected: how do I scale this?
"I've solved this problem for over a decade at companies you've heard of and companies that were still figuring things out."
JumpCloud Joined as the founding operations hire. Helped lead a 10× revenue run and 25x valuation increase, across product-led, partner, and direct sales motions simultaneously.
Incredible Health Scaled booking revenue 6× by rebuilding GTM teams, redefining inbound and outbound enterprise sales strategy, and establishing a named account-based motion that achieved market-level profitability.
Earlier Career Built demand generation infrastructure at Charles Schwab that supported $10.8B in revenue across five business units, led marketing operations for Techstars’ in-house agency, and launched a $10M+ ARR satellite office for OutboundEngine, Inc 5000 top 150 fastest-growing B2B companies.
BY THE NUMBERS
JUMPCLOUD
25×
Valuation growth · $100M → $2.63B+
INCREDIBLE HEALTH
6×
Annual revenue growth, +$100M annually.
OUTBOUNDENGINE
#149 on Inc. 5000
Fastest-growing companiesÂ
CHARLES SCHWAB
+$10.8B revenue
Built GTM infrastructure that supported.Â
2–10×
AVG. AnnuAL REVENUE GROWTH POST INTENSIVE
$2.5B+
REVENUE SCALED ACROSS PORTFOLIO
3
GTM MOTIONS: SALES-LED, PARTNER, PLG
10+
YEARS OF REVENUE OPERATIONS LEADERSHIP
Ready to work together?
One client at a time. Fully embedded. 90 days. Built to last.